Or, better question: can a company use generative AI for anything at all? Yes … but. Generative AI...
Can a Company Use Generative AI to Create Public Statements During a Crisis?
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How to Ensure Effective Communications During a Cyberattack
Cyberattacks are becoming more frequent. That means it’s more important than ever to know how to...
NJBIZ Conversations: Kessler PR Group founder Karen Kessler
by Jeffrey Kanige for NJBIZ You’ve got a problem. Perhaps you just received a notice...
It’s Never Just a Joke
Knock, knock. -Who’s there? A bad Joke. -A bad Joke who? A bad Joke who ruined your career and...
How to Handle Media Interviews During a Crisis
Crises of all types tend to generate media attention. Because media outlets vie for “exclusives”...
How to Protect Your Online Reputation
Protecting your reputation online is just as important as protecting it in the “real world.” It’s...
Don’t Say, “No Comment” – How to Handle Media Inquiries During a Crisis
Crises excite public outrage, media scrutiny, reporters’ accusatory questions, and a torrent of...
My way or my way: Netanyahu’s PR strategy gamble
In the public relations war over Israel’s judicial overhaul, Bibi sticks with selling himself...
How to Create Effective Employee Communication Channels
During a crisis, effective internal communications are key to protecting three things: your...
Effective Social Media Policy Can Prevent Reputational Fallout
By Erin Friedlander, Kessler PR Group “An ounce of prevention is worth a pound of cure,” Ben...