Nah. Warren Cooper For NJBIZ Reading unflattering media reports about you or about a...
Can a Company Use Generative AI to Create Public Statements During a Crisis?
Or, better question: can a company use generative AI for anything at all? Yes … but. Generative AI...
How to Ensure Effective Communications During a Cyberattack
Cyberattacks are becoming more frequent. That means it’s more important than ever to know how to...
NJBIZ Conversations: Kessler PR Group founder Karen Kessler
by Jeffrey Kanige for NJBIZ You’ve got a problem. Perhaps you just received a notice...
How to Handle Media Interviews During a Crisis
Crises of all types tend to generate media attention. Because media outlets vie for “exclusives”...
Don’t Say, “No Comment” – How to Handle Media Inquiries During a Crisis
Crises excite public outrage, media scrutiny, reporters’ accusatory questions, and a torrent of...
Avoid Deletion! 4 Ways to Get Your Press Release Read
“Send out a press release!” That’s a cry we often hear from clients facing public criticism or...
Build Effective Media Relationships With the 3 “T”s
You can’t plan for a crisis. That’s what makes it a crisis, after all. However, you can do certain...
Do Respond to Bad Online Reviews – & Don’t Respond in These Ways
Imagine that you are the proud owner of a charming new coffee shop in your hometown. You’ve spent...
How to Tell Clients the Truth
“The truth shall set you free,” they say, “but first it’ll make you miserable.” One of the most...
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