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Why Your Cyber Threat Communications Aren’t Working and What to Do About It

July 1, 2025

This article by Allison McGeever was previously published in ROI (roi-nj.com). To view it on that site, please click here.

 

More than 90 percent of successful cyberattacks begin with a phishing email, according to the Cybersecurity & Infrastructure Security Agency (CISA).

 

Yet even in organizations with regular cybersecurity training, phishing attempts go undetected. Why? Because often, these communications frame cybersecurity as a threat to the company – not as a threat to the employee.

If leadership centers cybersecurity discussions around protecting company assets and proprietary data, employees are more likely to tune the message out. These concepts can feel abstract, distant, or immaterial in comparison to the other tasks at hand to keep daily operations running smoothly.

But if leadership can show employees that cyber threats are personal – that hackers are targeting their families, bank accounts, and reputations – they are more likely to take the matter seriously. Suddenly, good cyber hygiene isn’t just a box to check, but a way to protect loved ones.

 

Here’s how you can reshape your communications to help ensure cybersecurity remains a meaningful priority for all within your organization.

 

1. Make the information personal. Facts and figures are helpful, but stories stick. Share real-world examples of phishing scams that have impacted individuals, not just organizations. If possible, share an example of when you or a loved one came across a sophisticated scam that could have started with a single click. Remember, your supervisor is highly unlikely to ask you to purchase gift cards and share the redemption code via email.

2. Show, don’t just tell. Phishing emails can be subtle. Use visual examples to walk employees through what red flags look like, such as suspicious or mismatched email addresses, urgent language, unexpected attachments, or simple misspellings the individual would typically not make if the email were real.

3. Tailor the messaging to individual departments or job functions. Cyber threat formats are likely to differ across departments, and so should your internal communications about vigilance. For example, the finance department may be targeted with fraudulent invoices, while the HR team may receive fake job applications containing malware. When employees understand how phishing threats relate directly to their roles, their motivation to stay alert will likely increase.

4. Create a culture of caution, not fear. Cultivate a workplace environment that values thoughtfulness over speed, or your efforts to warn employees of phishing attempts may backfire. Encourage employees to report anything suspicious and celebrate when they do. Make it clear that no one will be punished for reporting a false alarm. The goal is not perfection, but vigilance.

5. Offer immediate, easy actionable next steps. Empower your team with simple, actionable tools moving forward. Promote the use of multi-factor authentication as an added measure of protection, and provide staff with clear instructions for escalating suspicious emails to IT. It’s also helpful to remind staff to verify odd requests in person or by phone.

6. Develop a crisis communications plan proactively. Crisis communications professionals regularly prepare organizations for a number of crises that could arise at any given time, including cyberattacks. Being prepared for successful phishing attempts before they occur can help ensure the organization’s initial response to the matter is not a misstep. This will also allow the organization to shore up its escalation protocols, ensuring that all staff who answer phones know how to contact leadership, should any media inquire about the cyberattack.

 

When employees feel that cybersecurity is about protecting them, they’ll be more likely to care, engage, act, and protect the organization when it really counts.

 

By reframing the message and offering meaningful, role-specific guidance, organizations can build a workforce that’s both aware of threats and actively working to stop them from occurring.

 

Kessler PR Group is a leading public relations firm specializing in crisis communications, reputation management, litigation support and media relations. To learn more, please visit https://kesslerpr.com, call 908-322-1100 or email info@kesslerpr.com.

OUR TEAM

Experienced. Collaborative. Responsive. Committed. Knowledgeable. Creative.

Led by acclaimed crisis communication strategist Karen Kessler, our team brings skills, knowledge, and experience from a winning mix of professional backgrounds to best serve our clients’ needs. Kessler PR Group’s collaborative approach means you get the whole team. Everyone on our team is familiar with every client and the issue at hand.

Karen Kesseler - Kessler PR

Karen Kessler

kkessler@kesslerpr.com

Karen regularly counsels clients on sensitive issues including regulatory inquiries, personnel matters, business practices and criminal and civil litigation. She represents high profile celebrities and entities in the USA, Europe and the Middle East. She is known for her discretion, her integrity, and her decades-long relationships with media leaders.

Karen is a frequent keynote speaker on topics ranging from reputation, career, leadership and moving beyond cancel culture. A reliably provocative commenter on reputation issues for print and broadcast, Karen has served as an on-air reputation consultant to the “NBC TODAY SHOW” and others. Her work has been the basis of both feature and documentary films.

Karen has served on Boards of Directors of public companies and leading not-for-profits in finance, health care and education. She and her work have received dozens of awards from local, regional and national organizations.

Early in her career, Karen served as the Vice President of Corporate Communications for the American Stock Exchange. She was the Director of Transition for New Jersey Governor-Elect Jim Florio and the first female commissioner of the New Jersey Sports and Exposition Authority. She earned an AB in economics from Vassar College.

Karen Kessler

Karen Kessler

kkessler@kesslerpr.com

Karen regularly counsels clients on sensitive issues including regulatory inquiries, personnel matters, business practices and criminal and civil litigation. She represents high profile celebrities and entities in the USA, Europe and the Middle East. She is known for her discretion, her integrity, and her decades-long relationships with media leaders.

Karen is a frequent keynote speaker on topics ranging from reputation, career, leadership and moving beyond cancel culture. A reliably provocative commenter on reputation issues for print and broadcast, Karen has served as an on-air reputation consultant to the “NBC TODAY SHOW” and others. Her work has been the basis of both feature and documentary films.

Karen has served on Boards of Directors of public companies and leading not-for-profits in finance, health care and education. She and her work have received dozens of awards from local, regional and national organizations.

Early in her career, Karen served as the Vice President of Corporate Communications for the American Stock Exchange. She was the Director of Transition for New Jersey Governor-Elect Jim Florio and the first female commissioner of the New Jersey Sports and Exposition Authority. She earned an AB in economics from Vassar College.

Warren Cooper - Kessler PR

Martin Bricketto

mbricketto@kesslerpr.com

Marty helps clients advance their communications goals and safeguard their reputations by applying his decades of experience as a reporter and newsroom leader.

Marty was most recently managing editor for business of law and legal ethics at Law360, among the most highly regarded legal journals in the country.

In 2021, he spearheaded the launch of Law360 Pulse, a standalone website focused on the inner workings of law firms and in-house legal departments.
Marty’s deep knowledge of law firms and the courts alongside his proven track record as a project manager and problem solver make him an ideal partner for companies, individuals and institutions who may face media scrutiny.

He previously managed teams of court reporters in several states and, as a reporter, launched Law360’s New Jersey wire in 2012, covering everything from court hearings to public policy. He began his journalism career as a reporter for news dailies such as the Gloucester County Times and the Courier News/MyCentralJersey.com, among others.

Marty holds a bachelor’s degree in journalism and history from Rutgers University.

Martin Bricketto

Martin Bricketto

mbricketto@kesslerpr.com

Marty helps clients advance their communications goals and safeguard their reputations by applying his decades of experience as a reporter and newsroom leader.

Marty was most recently managing editor for business of law and legal ethics at Law360, among the most highly regarded legal journals in the country.

In 2021, he spearheaded the launch of Law360 Pulse, a standalone website focused on the inner workings of law firms and in-house legal departments.
Marty’s deep knowledge of law firms and the courts alongside his proven track record as a project manager and problem solver make him an ideal partner for companies, individuals and institutions who may face media scrutiny.

He previously managed teams of court reporters in several states and, as a reporter, launched Law360’s New Jersey wire in 2012, covering everything from court hearings to public policy. He began his journalism career as a reporter for news dailies such as the Gloucester County Times and the Courier News/MyCentralJersey.com, among others.

Marty holds a bachelor’s degree in journalism and history from Rutgers University.

Warren Cooper - Kessler PR

Warren Cooper

wcooper@kesslerpr.com

Warren provides strategic communication counsel and litigation support to clients facing personal or institutional crises.

He has provided media training to clients facing the glare of public scrutiny; written political speeches, university commencement addresses, and policy presentations for a variety of speakers and audiences; drafted media statements for corporate and outside counsel to align with and bolster litigation strategy and crafted traditional and social media messaging to support political and policy campaigns.

In advising clients, Warren draws on his years as an investigative reporter, as well as his own experience handling media as a New Jersey mayor and school board president. Warren earned a doctoral degree in psychology at Rutgers University and a BA in English at Binghamton University. He has taught psychology at Rutgers and journalism and communications at Raritan Valley Community College.

Warren Cooper

Warren Cooper

wcooper@kesslerpr.com

Warren provides strategic communication counsel and litigation support to clients facing personal or institutional crises.

He has provided media training to clients facing the glare of public scrutiny; written political speeches, university commencement addresses, and policy presentations for a variety of speakers and audiences; drafted media statements for corporate and outside counsel to align with and bolster litigation strategy and crafted traditional and social media messaging to support political and policy campaigns.

In advising clients, Warren draws on his years as an investigative reporter, as well as his own experience handling media as a New Jersey mayor and school board president. Warren earned a doctoral degree in psychology at Rutgers University and a BA in English at Binghamton University. He has taught psychology at Rutgers and journalism and communications at Raritan Valley Community College.

Andria Lykogiannis- Kessler PR

Georgi DeMartino

gdemartino@kesslerpr.com

Georgi supports clients in their strategic communications and reputational needs as they navigate difficult and sensitive situations by relying on her years of experience as an internal and external communications professional. She applies her understanding of audience engagement and reputation management as a guide for anticipating risks across all stakeholder-facing communications.

Prior to joining Kessler PR Group, Georgi served as the associate director of communications and media relations for Barnard College at Columbia University, where she crafted and distributed messages for internal and external audiences in times of local and national crises.

Earlier in her career, Georgi worked as a social media producer and assignment editor on the assignment desks of local and national news organizations. She has also served as a social media manager and volunteer for animal rescues in the tri-state area.

Georgi holds a BA in Communications from Salve Regina University in Newport, Rhode Island.

Georgi DeMartino

Georgi DeMartino

gdemartino@kesslerpr.com

Georgi supports clients in their strategic communications and reputational needs as they navigate difficult and sensitive situations by relying on her years of experience as an internal and external communications professional. She applies her understanding of audience engagement and reputation management as a guide for anticipating risks across all stakeholder-facing communications.

Prior to joining Kessler PR Group, Georgi served as the associate director of communications and media relations for Barnard College at Columbia University, where she crafted and distributed messages for internal and external audiences in times of local and national crises.

Earlier in her career, Georgi worked as a social media producer and assignment editor on the assignment desks of local and national news organizations. She has also served as a social media manager and volunteer for animal rescues in the tri-state area.

Georgi holds a BA in Communications from Salve Regina University in Newport, Rhode Island.

Georgi DeMartino

gdemartino@kesslerpr.com

Georgi supports clients in their strategic communications and reputational needs as they navigate difficult and sensitive situations by relying on her years of experience as an internal and external communications professional. She applies her understanding of audience engagement and reputation management as a guide for anticipating risks across all stakeholder-facing communications.

Prior to joining Kessler PR Group, Georgi served as the associate director of communications and media relations for Barnard College at Columbia University, where she crafted and distributed messages for internal and external audiences in times of local and national crises.

Earlier in her career, Georgi worked as a social media producer and assignment editor on the assignment desks of local and national news organizations. She has also served as a social media manager and volunteer for animal rescues in the tri-state area.

Georgi holds a BA in Communications from Salve Regina University in Newport, Rhode Island.

Warren Cooper - Kessler PR

Donna Elliott

delliott@kesslerpr.com

As the initial point of contact for Kessler PR clients, Donna Elliott draws on her background as a broadcast news writer, editor, and producer for a New Jersey-based media company to conduct client research with confidentiality and sensitivity. Her earlier work supporting C-suite executives enables her to develop strong relationships with attorneys, their clients and other engaged stakeholders, coordinating calendars and managing onsite, remote and hybrid meetings.

Donna seeks to boost client trust and confidence, approaching business operations to help clients achieve their reputational goals. Donna’s focus on enhancing the client experience throughout her career has enabled her to use data collection, assessment and analysis to recommend and execute process improvements at a New Jersey energy company and cultivate partnerships for an international, enterprise-level staffing solutions company.

Donna holds a BA in Communications from Monmouth University.

Donna Elliott

Donna Elliott

delliott@kesslerpr.com

As the initial point of contact for Kessler PR clients, Donna Elliott draws on her background as a broadcast news writer, editor, and producer for a New Jersey-based media company to conduct client research with confidentiality and sensitivity. Her earlier work supporting C-suite executives enables her to develop strong relationships with attorneys, their clients and other engaged stakeholders, coordinating calendars and managing onsite, remote and hybrid meetings.

Donna seeks to boost client trust and confidence, approaching business operations to help clients achieve their reputational goals. Donna’s focus on enhancing the client experience throughout her career has enabled her to use data collection, assessment and analysis to recommend and execute process improvements at a New Jersey energy company and cultivate partnerships for an international, enterprise-level staffing solutions company.

Donna holds a BA in Communications from Monmouth University.

Erin Friedlander Kessler PR

Erin Friedlander

efriedlander@kesslerpr.com

Erin develops and executes customized communication strategies for clients. She has represented many high-profile individuals and organizations during her career and has extensive experience in working with leaders of education, healthcare, not-for-profit, and religious organizations.

In addition to helping clients generate greater public awareness and visibility for their brand, Erin often works with clients who seek to avoid or respond to reputational fallout when faced with media or public scrutiny. She regularly provides public relations and litigation support for clients engaged in complex matters including, but not limited to personnel issues, leadership transitions, mergers, acquisitions, and bankruptcies.

Prior to joining Kessler PR Group, Erin served as communications director and media spokesperson for a prominent religious nonprofit organization in Central New Jersey.

Early in her career, Erin worked for a public and government relations firm in Trenton, where she led multiple strategic public relations, marketing and grassroots campaigns, special events, and communications initiatives for corporate, small business, New Jersey Department of State and not-for-profit clients. Erin earned her BA in Communications at Rider University.

Erin Friedlander

Erin Friedlander

efriedlander@kesslerpr.com

Erin develops and executes customized communication strategies for clients. She has represented many high-profile individuals and organizations during her career and has extensive experience in working with leaders of education, healthcare, not-for-profit, and religious organizations.

In addition to helping clients generate greater public awareness and visibility for their brand, Erin often works with clients who seek to avoid or respond to reputational fallout when faced with media or public scrutiny. She regularly provides public relations and litigation support for clients engaged in complex matters including, but not limited to personnel issues, leadership transitions, mergers, acquisitions, and bankruptcies.

Prior to joining Kessler PR Group, Erin served as communications director and media spokesperson for a prominent religious nonprofit organization in Central New Jersey.

Early in her career, Erin worked for a public and government relations firm in Trenton, where she led multiple strategic public relations, marketing and grassroots campaigns, special events, and communications initiatives for corporate, small business, New Jersey Department of State and not-for-profit clients. Erin earned her BA in Communications at Rider University.

Brian McDonough Kessler PR

Brian McDonough, Esq.

bmcdonough@kesslerpr.com

Brian utilizes his legal experience to provide strategic crisis communications counsel and litigation support to clients confronted with complex and high-profile matters. He has developed successful communications strategies for corporations; not-for-profits; C-suite executive; professional sports teams, and educational institutions, and has drafted crisis communications plans for large hospital networks and universities.

Brian practiced law before joining Kessler PR Group. He has defended insurers and corporations in employment and mass tort cases, as well law firms and hospitals in legal and medical malpractice actions. Brian’s legal background, robust research skills, and strong writing underpin Kessler’s work on behalf of clients who seek to establish themselves as industry thought leaders or transform and enhance their public image.

Brian earned his JD at Seton Hall University School of Law and his BA in Law & Policy at Dickinson College.

Brian McDonough, Esq

Brian McDonough, Esq.

bmcdonough@kesslerpr.com

Brian utilizes his legal experience to provide strategic crisis communications counsel and litigation support to clients confronted with complex and high-profile matters. He has developed successful communications strategies for corporations; not-for-profits; C-suite executive; professional sports teams, and educational institutions, and has drafted crisis communications plans for large hospital networks and universities.

Brian practiced law before joining Kessler PR Group. He has defended insurers and corporations in employment and mass tort cases, as well law firms and hospitals in legal and medical malpractice actions. Brian’s legal background, robust research skills, and strong writing underpin Kessler’s work on behalf of clients who seek to establish themselves as industry thought leaders or transform and enhance their public image.

Brian earned his JD at Seton Hall University School of Law and his BA in Law & Policy at Dickinson College.

Allison Perrine

Allison McGeever

amcgeever@kesslerpr.com

Allison leverages her background in journalism to help guide clients through diverse media-related challenges. She crafts impactful statements and speeches for organizational leaders in crisis and provides media training to help clients mitigate reputational risks.

In addition to these services, Allison designs graphics and websites for clients as needed while offering strategic social media advice to enhance brand awareness. She has also spearheaded public relations campaigns for numerous New Jersey-based nonprofits and businesses.

Before joining Kessler PR Group, Allison was a senior reporter for a Monmouth County newspaper. In this role, she built strong relationships with community and political leaders and produced compelling, balanced articles, always respecting confidentiality.

Allison holds a BA in Communications from Monmouth University.

Allison McGeever

Allison McGeever

amcgeever@kesslerpr.com

Allison leverages her background in journalism to help guide clients through diverse media-related challenges. She crafts impactful statements and speeches for organizational leaders in crisis and provides media training to help clients mitigate reputational risks.

In addition to these services, Allison designs graphics and websites for clients as needed while offering strategic social media advice to enhance brand awareness. She has also spearheaded public relations campaigns for numerous New Jersey-based nonprofits and businesses.

Before joining Kessler PR Group, Allison was a senior reporter for a Monmouth County newspaper. In this role, she built strong relationships with community and political leaders and produced compelling, balanced articles, always respecting confidentiality.

Allison holds a BA in Communications from Monmouth University.