Imagine that you are the CEO of a long-term care organization with dozens – maybe even hundreds –...
How to Address Media Coverage at Your Facility
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CLOSING ENTRY: Retaliate! Exact revenge! Get even!
Nah. Warren Cooper For NJBIZ Reading unflattering media reports about you or about a...
Can a Company Use Generative AI to Create Public Statements During a Crisis?
Or, better question: can a company use generative AI for anything at all? Yes … but. Generative AI...
How to Ensure Effective Communications During a Cyberattack
Cyberattacks are becoming more frequent. That means it’s more important than ever to know how to...
NJBIZ Conversations: Kessler PR Group founder Karen Kessler
by Jeffrey Kanige for NJBIZ You’ve got a problem. Perhaps you just received a notice...
How to Handle Media Interviews During a Crisis
Crises of all types tend to generate media attention. Because media outlets vie for “exclusives”...
Don’t Say, “No Comment” – How to Handle Media Inquiries During a Crisis
Crises excite public outrage, media scrutiny, reporters’ accusatory questions, and a torrent of...
Avoid Deletion! 4 Ways to Get Your Press Release Read
“Send out a press release!” That’s a cry we often hear from clients facing public criticism or...
Build Effective Media Relationships With the 3 “T”s
You can’t plan for a crisis. That’s what makes it a crisis, after all. However, you can do certain...
Do Respond to Bad Online Reviews – & Don’t Respond in These Ways
Imagine that you are the proud owner of a charming new coffee shop in your hometown. You’ve spent...
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